WhatsApp is the most popular messaging app in the world with over 2.7 billion users. It offers instant messaging, content sharing, and free calling features. When it comes to empowering businesses, WhatsApp offers support for uninterrupted communication, promotion, and lead generation.
Businesses are integrating WhatsApp Business CRM software to track leads, manage contacts, and enable chatbot integration. It is an essential tool for promotion and lead generation. However, most business owners do not understand how a simple messaging app can benefit their business.
Continue reading to learn how WhatsApp Business CRM work and why modern businesses need it.
What is WhatsApp Business API?
The WhatsApp Business API is a must-have tool for medium and large businesses. It helps users maintain seamless connectivity with numerous customers. It comes with features, such as chatbots, automated replies, and interactive messages.
Businesses can use the API to link and manage their WhatsApp business accounts with traditional messaging platforms. A small business can use a simple business account on WhatsApp to entertain customers. Medium and large organizations need the API to entertain hundreds of customers.
Automated replies, interactive messages, and chatbots allow WhatsApp Business API users to communicate with multiple customers at a time. It eliminates the need for manually checking and replying to numerous users.
You can use this tool to customize the communication flow. It will boost customer engagement and strengthen your bond with regular users.
What is WhatsApp Business CRM?
WhatsApp has emerged as the most reliable communication channel to interact with target audiences. Businesses of all sizes are using this platform to engage with both potential and existing customers. It is the top messaging app in many countries and businesses are using it for lead generation.
Targeted customers may take hours to open your promotional emails. They do it in a few minutes on WhatsApp. Unfortunately, it can be pretty tough to manage marketing and sales procedures on a regular WhatsApp app. It poses the threat of losing many important customers!
Try WhatsApp Business CRM to access productivity tools and entertain hundreds of users simultaneously. Pick a tool built specifically for businesses like yours. You will get automated responses, message templates, and customer segmentation tools. It should integrate smoothly with third-party software so that you can manage customer interactions in a better way.
Are WhatsApp Business App and WhatsApp Business API Same Tools?
WhatsApp Business App and API are designed to help businesses improve engagements with customers. The App is best suited for small businesses. The API comes with more powerful tools and advanced features to cater customer engagement demands of medium and large businesses.
You can get the WhatsApp Business application for free from the play store. The Business API is not free. It is built to establish more personalized communication with the client. Therefore, many startups and established businesses seek feature-rich WhatsApp Business APIs.
Things You Must Assess Before Integrating CRM to WhatsApp
WhatsApp Business CRM integration eliminates the need for the WhatsApp Business App. You can use a traditional messaging platform to manage customer interactions on WhatsApp. Businesses are using this advanced communication tool to provide better support, product suggestions, and services.
You need to link a state-of-the-art CRM with the WhatsApp Business API to implement WhatsApp Business CRM. You can send and receive WhatsApp messages without any interruption if you implement WhatsApp CRM perfectly.
Assess the following things before you carry out WhatsApp Business CRM integration:
- Access to API
You need the WhatsApp Business API to integrate your business account with a CRM tool. Search for official Business Solution Providers to create a WhatsApp API account and access the API quickly.
- Is the CRM provider reliable?
You have to ensure the CRM tool provider uses state-of-the-art security tools to protect users’ data. It should be compliant with data privacy laws. The service provider should never misuse customer communication data. It should provide cutting-edge tools to protect your users’ data against all sorts of online threats.
- Integration capabilities
Does your existing customer relationship management tool integrate smoothly with the WhatsApp Business API? Switch to a CRM tool that offers this feature.
Emails and regular messages won’t help you draw the user’s attention. WhatsApp communication will have a better impact on customers. So, choose a CRM tool that comes with the WhatsApp API integration feature.
- Chatbots
Advanced CRM tools with the chatbot feature make it easier to manage customer interactions. Your customer service executives can use this feature to handle customer inquiries more efficiently. The chatbot can resolve normal queries on its own and agents can handle more complex issues.
- Automated replies
Look for a CRM system that provides automated responses to customers’ queries. You should be able to add personalized replies to common questions asked by users. It will prevent you from hiring several agents for answering common queries.
Things to Consider Before Choosing a Platform for Integration
Consider the following things to pick the finest WhatsApp Business CRM solution for your business:
- Does the platform offer seamless integration
The integration process should be simple. Users with basic technical knowledge should be able to integrate WhatsApp Business API. Avoid it if the process is too complex to understand and handle.
- Assess available features
Choose a platform offering advanced features, such as multimedia support, automated replies, and CRM analytics. These features help businesses in keeping target audiences entertained with effective marketing strategies.
- The cost of the CRM tool
Set a limited budget for WhatsApp Business CRM integration. Choose a customer relationship management software that is cost-effective and feature-rich. It should provide all features your team demand for improved customer interactions.
- Updates and support
The WhatsApp Business CRM solution provider should have a team of skilled developers. They should be able to respond instantly to resolve unexpected issues. Besides, you should get regular updates to access state-of-the-art CRM tools.
Conclusion
Many verified companies are offering WhatsApp Business CRM. Some developers are also offering free CRM with WhatsApp Business API integration. Assess all the available options, consider the recommended factors, and then shortlist a CRM tool with top-class features. It will ensure you manage user interactions more efficiently to convert them into loyal customers.
